Newlands – Where people aspire to live


Marsha Badger

Many Boulder residents could not imagine living anywhere else.

Marsha Badger moved to Boulder, north Boulder, to be exact, when she was just celebrating her first birthday – and is still there.

She did go through a period, though, when she wasn’t sure Boulder would be her permanent home.

“When you grow up in a small town, you always think there is some place else you would rather livr,” said Badger, a broker with 8z Real Estate.

But working for Continental Airlines for 10 years, before she entered the world of real estate, she did a lot of traveling and saw a lot of places, and came to the conclusion so many non-natives have drawn: “Boulder is a fabulous place. A college town with great weather, lots of restaurants, great trails and great amenities.”

Badger, who received a business degree with an emphasis in marketing from, where else, CU-Boulder, traded life with an airline for real estate, after Continental has one too many bankruptcies.

“You know, after the company went through a number of bankruptcies  I decided it was time to get a new career and chose real estate.”

She started selling new homes in Boulder in 1985.

“I worked for McStain and Richmond Homes and Lifestyle Homes,” Badger said. “I  love new construction. I enjoy the building process and helping people find and create the right home from plans to finishes. It was a perfect match for me. I still have clients who I help build new homes and remodel homes. I’m still very connected to the construction industry.”

In fact, she and her husband “knocked down our house in Newlands over 15 years ago and rebuilt it.”

Newlands, bordered by Broadway, Alpine and Juniper avenues and the foothills, is her neighborhood for 8z.

Before joining 8z about a year ago, she had previously worked for RE/MAX Alliance in Boulder, where she met Lane Hornung, the co-founder of 8z and

She spent 10 years at RE/MAX. While there, she was inducted into the RE/MAX International Hall of Fame, the Platinum Club and the 100% Club.

She was also part of the CoHomefinder team, when it was still part of RE/MAX, and was ranked No. 1 in Colorado and heralded as one of the Top 10 RE/MAX teams in the U.S.

As a broker, she has earned a number of industry designations, including:

  • Certified Sales Professional
  • Accredited Buyers Representative
  • Eco Broker
  • Certified Negotiation Expert

Having all of those designations places her in the top 10 percent of all real estate brokers, she says.

She switched to being a residential broker from an onsite person selling new homes, because the construction activity had migrated east of Boulder and she started a family.

While she only joined 8z about a year ago, she has been involved wtih COhomefinder since Hornung and a partner started it about a half-dozen years ago.

And she has been a big fan of Hornung since she met him, which is what drew her to 8z.

“I think Lane is a great person and I have great respect for him as a business person. Plus, all of the people at 8z are committed to success. Lane has created a great team of people. They are all very authentic – there is just not any other way to say it. And the technology is state of the art.”

And while she loves all of Boulder, Newlands is the ultimate neighborhood, in her estimation.

“Newlands is what beachfront property is to California; with a mountainside landscape and a hub of businesses centrally located, Newlands offer the best from  Mount Sanitas’ trails and North Boulder Park plus Ideal Market and the many local shops.” She added it is easy walk or bike ride to the Pearl Street Mall.

“A lot of people aspire to live in Newlands,” she said. “I have a number of clients who would love to live there.”

The most expensive home in Newlands last year sold for $2.5 million, although smaller, older homes can be found in the $500,000s and $900,000s. puts the median asking price in Newlands at $850,000 and the median sold price at $1.125 million.

this 4,292-square-foot home in the Newlands is on the market for $1.499 million.

“Because of its price point, it is a little quieter than some parts of Boulder right now,” Badger said. “But I’ve noticed that for a lot of people moving to Boulder from out of town, Newlands is their top choice, which it has been for many years. Boulder is popular with start ups and high-tech companies. ’ve seen people come to the area from all parts of the country.”

One of the charms of Newlands is its history. The Newlands family started cultivating orchards on the property in 1871. The orchards began to be replaced by homes in the 1940s and 1950s.

“There are still some great apple trees in the neighborhood,” she said.

Marsha Badger with Sophie

When she isn’t selling homes, Badger and her husband enjoy their new Golden Retriever named Sophie. It is her fifth Golden Retriever and replaces a 10-year old that died in 201.

During the interim, she fostered rescue puppies at different times through a Brighton-based non-profit,

“It was great to help puppies get ready for new homes,” Badger said. “But I’m very glad to have my own dog again.”

And she is glad that Boulder is her home, and she can help so many others find the right home in Boulder.

An Insider’s Guide to a Neighborhood is a monthly feature of InsideRealEstatenews. 8z Real Estate is a sponsor of InsideRealEstateNews.

To contact or learn more about Marsha, please visit this link. To learn more about the Newlands, please visit these links.

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John Rebchook

John Rebchook has more than 30 years of experience in writing and communications. As the Real Estate Editor for the Rocky Mountain News, he wrote about residential and commercial real estate for 26 years. He has won numerous awards for business stories and columns that he wrote, both as an individual and part of teams. In addition to real estate, he also covered economic development, banking and financing, the airlines, and cable TV for the Rocky. In addition, he was one of the original freelance writers for, covering commercial real estate for the Internet publication.

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