Super Bowl super for Denver home sales



  • The Super Bowl is this Sunday, in case you haven’t heard.
  • The Broncos will win.
  • Denver Realtors will be the Peyton Mannings of real estate.
Peyton Manning

Peyton Manning

Chris Behrens is a tech-savvy real estate broker.

And like just about everyone else in Denver, he also is a Broncos fan.

Behrens, a broker-owner with the New Era Group, noticed that the more the Denver Broncos won this season, the more activity surged on the company’s six lead generating web sites.

“I don’t know what the actual metrics were because I never checked them, so my perspective is a little less scientific,” Behrens said. “It was more kind of like, “Wow, we’re getting a lot of interest from people checking out homes,” after the Broncos would win.

Traffic peaked after the Broncos clinched the AFC Championship, he said. Behrens think even more people will be checking out Denver real estate after the Broncos win Super Bowl XLVIII on Sunday.

Super Bowl spotlight on Denver, the Shangri-La of the U.S.

“With millions of eyes on the Broncos, it certainly can’t hurt our market,” said Lane Hornung, CEO and founder of 8z Real Estate, a sponsor of

“Colorado is an aspirational Shangri-La of sorts,” Hornung said.

Lane Hornung

Lane Hornung

“People around the country dream of moving to Colorado for a more active lifestyle filled with skiing, hiking, mountain biking, clear blue skies and fresh mountain air,” he continued.

But it has more going for it than just quality of life.

“The fact that our job market is one of the fastest growing in the country opens up the possibility of making those dreams a reality,” Hornung declared.

“That said, how many people will go from watching the Broncos win (because let there be no doubt, they’re going to!) to jumping online, browsing for homes, then making a house hunting trip and eventually pulling the trigger and moving?  I couldn’t begin to predict that,” Hornung continued.

“But when the Broncos have that Lombardi trophy in their hands, it certainly can’t hurt!”

Behrens said the Super Bowl can also serves as a counterweight to tragedies in the Denver ara. Columbine, unfortunately, has become a name that needs no explanation and more recently there was the shootings in the movie theater in Aurora and at Arapahoe High School.

Chris Behrens

Chris Behrens

“We’ve gotten a lot of national press on some really bad, scary things that have happened, and the Super Bowl is something that is really cool and fun,” Behrens said.

“It just puts people in a happy mood and if they are feeling good. Who knows? Maybe after they have been glued to the tube watching the game, they’ll want to check out homes in Denver.”

Ty Dokken of Metro Brokers will be one of the estimated 108 million people watching the game, but not on TV.

He will be watching it from the MetLife Stadium in East Rutherford, N.J. He leaves today.

“The Super Bowl might convince a couple of super fans to move to Denver,” Dokken said, perhaps only half-seriously.

In any case, the Broncos great season already has paid off, he said.

“I will tell you, this town is just exuberant right now,” he said.

Golf-shirt weather in January viewed by millions

“I think the really neat thing was when the Broncos defeated New England on a 60-degree day in January,” Dokken said. “National TV was showing great footage of Denver and you had this great matchup between Peyton Manning and Tom Brady. Why wouldn’t everyone who was watching think, “I should buy a home in Denver?”

The Broncos are America’s Team, he said, in part because so many people who live here are not natives.

“A lot of us are transplants, whether we came here from California, Texas, the Midwest or the East Coast,” he said.

However, the downside for Realtors on Sundays was when the Broncos were playing, “showings could be down as much as 55 percent, he said.

Peter Niederman, CEO of Kentwood Real Estate, also has noticed a drop off in showings when the Broncos played this season, although he estimated it might have caused foot traffic through homes to fall by 15 percent or 20 percent.

Attend an open house, watch the Super Bowl

Is Peyton Manning helping Denver Realtors score home sales?

Is Peyton Manning helping Denver Realtors score home sales?

“The good thing on Sunday is that the Super Bowl doesn’t start until fairly late in the afternoon, so if we have a nice day, people interested in buying a home will have plenty of time to go to open houses before the game starts at 4:30, our time,” Niederman said.

However, prospective home buyers like trudging through the wind and cold about as much as Peyton Manning likes throwing passes under those conditions.

“People don’t like looking at homes if it is cold and snow outside,” Niederman said. “One of the great things about Denver is that we have more than 300 days of sunshine each year. Of course, if there is a lot of snow, a lot of people want to hit the slopes.”

On the other hand, people in Seattle probably don’t like home shopping when it is raining.

Niederman agreed with others that having the Super Bowl is great for the Denver-area economy, which ultimately is good for the real estate.

“National TV will show footage of both Denver and Seattle during the game,” Niederman said. “While that alone isn’t going to make someone decide they should get up and immediately buy a home in Denver, it is great to showcase a city with a great quality of life, great weather and still affordable housing compared to a lot of other major cities. You can’t buy publicity like that. It’s all good.”

Dave Pike, a broker with Coldwell Banker, however, said the Super Bowl will be super for selling Denver homes.

“I really expect a housing boom when the Broncos win,” Pike quipped.

“People are just going to flock here from all over the country.”

Have a story idea or real estate tip? Contact John Rebchook at is sponsored by Universal Lending, Land Title Guarantee and 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.



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John Rebchook

John Rebchook has more than 30 years of experience in writing and communications. As the Real Estate Editor for the Rocky Mountain News, he wrote about residential and commercial real estate for 26 years. He has won numerous awards for business stories and columns that he wrote, both as an individual and part of teams. In addition to real estate, he also covered economic development, banking and financing, the airlines, and cable TV for the Rocky. In addition, he was one of the original freelance writers for, covering commercial real estate for the Internet publication.

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