RE/MAX Milestone: 100,000 agents and counting



  • RE/MAX was founded in Denver and based in Denver.
  • Company now boasts more than 100,000 agents worldwide.
  • RE/MAX is a worldwide real estate franchise company.

By John Rebchook

RE/MAX CEO and co-founder shown at the RE/MAX International R4 Conference in Las Vegas.

RE/MAX CEO and co-founder shown at the RE/MAX International R4 Conference in Las Vegas.

Denver-based RE/MAX has broken the 100,000-agent milestone.

RE/MAX ended last year with 98,010 agents in its worldwide real estate franchise network.

This year, it already attracted more than 2,000 agents, topping the 100,000 barrier for the first time.

“As our agent count grew over the last three years, we knew that the 100,000 threshold would be crossed very soon,” said Dave Liniger, CEO and co-founder of RE/MAX LLC.

“Our agent-centric business model has attracted top producers for 42 years,” added Liniger, who founded RE/MAX with his wife, Gail, in Denver in 1973.

“It’s nice to have such large numbers, but we’re most proud of the quality agents who call RE/MAX home,” Liniger added.”

RE/MAX agent growth picked up steam in 2015.

As of Wednesday, growth had risen 2.1 percent this year.

By comparison, growth rose 5.1 percent in all of 2014.

RE/MAX continues its trend of agent growth while the National Association of Realtors reported February home sales at levels 4.7 percent higher than one year ago.

“In an improving market, the most productive agents will want to affiliate with a recognized brand that supports their efforts with valuable resources and innovative technology tools,” Liniger said.

RE/MAX attributed its growth in a competitive environment to a number of factors, including:

  • It provides a comprehensive training platform;
  • RE/MAX University, which is available 24/7 on-demand anywhere in the world. RU has been recognized with numerous training and video awards.
  • Online leads. Since 2006, the company has has provided more than 14 million online leads to its agents without a referral fee.

Other services, it said, include a creative advertising campaign and the RE/MAX Design Center. The Design Center is an online marketing site that allows agents to create customized materials using professionally designed templates.

In the United States, RE/MAX agents averaged 15.6 years of real estate experience and 16.0 transaction sides in 2014.

Last year, RE/MAX sold five mater franchises. There currently are RE/MAX operations in almost 100 countries.

On Thursday, RE/MAX’s stock closed at $33.01, down 17 cents or 0.51 percent, on light trading. It trades under the symbol RMAX on the New York Stock Exchange. The stock’s 52-week high is $39.43.

Have a story idea or real estate tip? Contact John Rebchook at is sponsored by 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.



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John Rebchook

John Rebchook has more than 30 years of experience in writing and communications. As the Real Estate Editor for the Rocky Mountain News, he wrote about residential and commercial real estate for 26 years. He has won numerous awards for business stories and columns that he wrote, both as an individual and part of teams. In addition to real estate, he also covered economic development, banking and financing, the airlines, and cable TV for the Rocky. In addition, he was one of the original freelance writers for, covering commercial real estate for the Internet publication.

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