- New direction for Colfax Mayfair BID.
- Colfax Mayfair BID unveils new logo.
- Colfax Mayfair BID also hired prominent firm for streetscape improvements.
The new Colfax Mayfair Business Improvement District is blooming.
The BID, created in late 2014, has unveiled a new marketing brand logo and is moving forward on efforts to showcase an area that has never been so vibrant.
The Colfax Mayfair BID also hired a prominent firm, Design Workshop, to design streetscape improvements.
The district represents more than 60 property owners and 200 businesses located on East Colfax Avenue between Eudora Street and Monaco Parkway. It also represents the Mayfair Town Center near East 14th Avenue and Krameria Street.
A new logo is a colorful, stylized version of a Krameria flower. Many of the district streets, like Krameria Street, are named after flowers and trees.
“We wanted a fresh, friendly look that is welcoming to residents in Park Hill, Mayfair, Bellevue-Hale, East Montclair and other nearby neighborhoods,” said Hilarie Portell, executive director of the Colfax Mayfair BID.
“Colfax has always been their main street, but it hasn’t acted like it until recent years,” Portell said.
“Now there is new energy, new restaurants and business providing neighborhood services,” Portell continued.
“The BID is all about making this area a better place for people and business,” she said.
To help achieve that goal, the Colfax Mayfair BID has selected Denver-based Design Worskhop to lead a streetscape design project this year.
Known locally for its work in Cherry Creek North, South Broadway and Riverfront Park, Design Workshop provides landscape architecture, planning and urban design services to clients throughout the world
Design Workshop has won numerous awards from the Urban Land Institute, Congress for New Urbanism and the American Society of Landscape Architects.
The Design Workshop team also has roots in the area East Colfax area.
One planner’s grandparents owned a drugstore on Colfax and Locust Street (now Denver True Value) and Principal Meredith Wenskoski lives near the Bluebird Theater on Colfax.
“We are very excited to be part of transforming this section of Colfax, since these improvements will be a catalyst for unifying the neighborhoods and changing the perception of Colfax into a pedestrian friendly and business friendly destination,” Wenskoski said.
Planners will consider, with community input, pedestrian improvements such as better sidewalks, lighting and benches; transportation amenities such as bus shelters and bicycle racks, landscape items like planters, and spaces for events.
“This area has suffered from benign neglect for many years,” said Portell. “The streetscape is bland and lacks identity. There is no visual cue to motorists to do anything but drive through quickly. Improvements can support traffic calming and attract new neighborhood businesses.”
The streetscape design project is largely being funded by the Denver Office of Economic Development with staff support from the departments of Public Works and Community Planning and Development. It dovetails with significant city investment in transit planning for the Colfax Corridor.
“Denver’s neighborhood-based commercial districts, such as Colfax Mayfair, contribute significantly to the health and vitality of our city,” said Paul Washington, executive director of the Denver Office of Economic Development. “Through our streetscape design support, we look forward to spurring future private investment, job creation and retail options that will ultimately make this an even greater location to live, work and play.”
Following the design effort, the BID will pursue additional funding to construct the streetscape improvements.
Interested in buying a home in Mayfair? Please visit COhomefinder.com.
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