New president named at RE/MAX



  • RE/MAX is based in Denver.
  • New president named at RE/MAX.
  • Former president is retiring after 38 years at RE/MAX


By John Rebchook

Geoff Lewis is the new president of RE/MAX.

Geoff Lewis is the new president of RE/MAX.

Denver-based RE/MAX has a new president.

The giant residential franchise brokerage company announced today that Geoff Lewis has been promoted to president.

Lewis had been an executive vice president and chief legal officer at RE/MAX.

Lewis replaces Vinnie Tracey, who plans to retire.

Lewis assumes the title of president emeritus until he retires.

He will retire after the RE/MAX Broker/Owner convention in August.

Lewis has led the RE/MAX legal department since joining the company in 2004. He was promoted to his recent position in 2013.

“Over the last 10 years, I’ve seen RE/MAX and our industry deal with a great variety of issues and I’m ready for whatever the future holds,” Lewis said.

“I thank Vinnie for his contributions and look forward to working with our great RE/MAX affiliates and headquarters staff,” Lewis added.

Lewis was instrumental in guiding RE/MAX through its initial public offering process in 2013. He has continued to provide critical leadership to the company with its new public status, according to the company.

Under Lewis, the legal department has provided services to RE/MAX LLC, its divisions and affiliated companies.

The human resources and risk management departments also reported to him.

Prior to joining RE/MAX, Lewis was senior vice president, corporate development and general counsel for Hyster-Yale Inc. Hyster-Yale is a multibillion dollar manufacturing, marketing and sales company. In that position, he led the company’s worldwide mergers and acquisitions efforts.

Vinnie Tracey, the past president of RE/MAX, is retiring.

Vinnie Tracey, the past president of RE/MAX, is retiring.

Tracey began his career in 1977 as marketing representative with the RE/MAX of Tennessee and Kentucky region.

Accepting responsibilities in multiple areas, he advanced through positions overseeing franchising, marketing, training, relocation and community affairs, and was named President in 2004.

“It’s been an amazing ride,” Tracey said.

“It’s not easy to walk away because I’ll miss the many good friends I’ve made over the years,” Tracey continued.

“ And I’ll always remember the wonderful people who helped me along the way and taught me so much about this business and about life,” he said.

Tracey is best known for his personal relationships with RE/MAX affiliates and his guidance on building stronger businesses.

He served on several advisory groups with the National Association of Realtors during his career. He also id a past chairman and member of the Board of Governors for the Children’s Miracle Network Hospitals.

Have a story idea or real estate tip? Contact John Rebchook at is sponsored by 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.


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John Rebchook

John Rebchook has more than 30 years of experience in writing and communications. As the Real Estate Editor for the Rocky Mountain News, he wrote about residential and commercial real estate for 26 years. He has won numerous awards for business stories and columns that he wrote, both as an individual and part of teams. In addition to real estate, he also covered economic development, banking and financing, the airlines, and cable TV for the Rocky. In addition, he was one of the original freelance writers for, covering commercial real estate for the Internet publication.

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