Tendril lands 8z Real Estate as a client.
Tendril is a Boulder-based energy services management company.
8z Real Estate is a sponsor of Denver Real Estate Watch.
8z Real Estate has provided its agents with cutting-edge technology since it was launched in Boulder in 2009.
Now, it has hooked up with another Boulder-based company, Tendril, which provides 8z agents with cutting-edge energy data on homes of their clients.
“The reason agents come to our brokerage is because of the tools and systems we can provide them,” said Lane Hornung, CEO and founder of 8z, one of the fastest growing companies based in Boulder.
“Our technology and systems separate us,” Hornung said. “That’s why we’re providing the Tendril Current tool to our agents and their clients.”
8z, which serves the Front Range, Colorado Springs and Western slope communities, as well as the Bay Area in Northern California, is the first real estate brokerage firm that Tendril, an energy services management company, has landed for its Tendril Current service.
Tendril uses advanced energy data analytics and decision science to provide insights on the way individual consume energy.
What does that mean, in a practical sense?
Tendril monitors the activity of everything in a house that uses gas and electricity, such as the oven, lights, air conditioners, furnace, refrigerator, televisions and computers. At the end of each month, homeowners receive a detailed account of their energy use.
In turn, they can change their habits to save money and conserve energy. Tendril says it is not uncommon for homeowners to cut their energy consumption by 15 percent or more, once they get a handle on what appliances are consuming energy in their homes. 8z agents quietly began providing this service to clients last November.
And it is not just for current homeowners.
8z agents can also use this information as an additional selling point when listing a property.
“Our real estate agents have access to several tools that help them stay connected to their client, but we are continually seeking new ways to help them stay top-of mind,” Hornung said.
“Tendril Current gives our agents a new set of client communication tools to engage them between home purchases, empower them to take control of their energy usage, and encourage homeowners to refer new clients,” Hornung said.
“We have seen a great response to using energy information to engage homeowners and look forward to making this product available to even more agents,” Hornung added.
In addition to real estate brokerages and real estate search sites, Tendril provides services to:
- Electric and gas utilities
- Retail energy providers.
- Distributed energy resource providers, such as rooftop solar companies.
“The energy industry is changing from a single-supplier model to one where other companies are engaging residential consumersm” said Adrian Tuck, CEO, of Tendril, which was founded in 2004.
“To lead this evolution, Tendril is helping traditional energy providers move to a collaborative, bundled-services model,” he added.
As the energy infrastructure becomes fully digitized and more connected devices enter the home, the volume, variety, velocity and value of energy data is rapidly increasing, Tendril notes. This energy data gives organizations the opportunity to expand traditional digital marketing data sources, according to the privately held company.
Tendril analyzes more than 300 different data types – data on the individual, their dwelling and weather patterns – to support hundreds of millions of consumer interactions per month.
This means that consumers are consistently engaging with personalized content generated from the Tendril Platform – from home energy reports and high bill notifications to promotional offers and mobile alerts. Through this personalized content, Tendril enables organizations to establish unique and powerful synergies that ensure consumers are seen as individuals and can be engaged with on a personalized and customized basis.
Examples of what Tendril can provide clients:
- Real estate agents can help consumers evaluate the energy costs of a home before they purchase it.
- Utilities can know when someone is selling a home and provide relevant upgrade recommendations.
- Solar providers can market to homeowners at the when they purchase a home.
“Energy data contains powerful insights into consumer behavior that are not only valuable to energy providers, but to any organization that wants to gain a better understanding of its customers,” said Carol Stimmel, founder and CEO of New York-based Manifest Mind.
She also is the author of Big Data Analytics Strategies for the Smart Grid.
“Tendril is leveraging its deep understanding of energy science and data analytics in the development of its new energy marketing solutions. This is an effective way to help utilities, solar providers and real estate professionals improve the performance of their marketing programs to provide seamless customer experiences.”
Have a story idea or real estate tip? Contact John Rebchook at JRCHOOK@gmail.com. DenverRealEstateWatch.com is sponsored by 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.